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Veterans Day

Beyond thank you for your service

To honor veterans, we can all go beyond ‘Thank you' to make an ongoing impact for the veteran community.

This year, we established Face the Fight™ — a coalition to prevent veteran suicide by uniting our resources and breaking the stigma.

Connect with veterans

Veterans Day is a moment to check in with the veterans in your life. It's a meaningful gesture, and it can mean even more if that person is struggling.

  • Reach out

    Make the first move. Take a moment to make a call. Send a text. Grab a coffee. Letting someone know you care is taking action.

  • Ask engaging questions

    Open up a two-way conversation. Beyond saying, “Thank you for your service,” ask open-ended questions about their life and their interests.

  • Actively listen

    Be fully present by removing distractions and making eye contact. Giving someone your undivided attention is a sign of respect.

  • What more can I do?

    Whether it's Face the Fight™ or another veteran initiative, we can all show up for veterans. 

Break the stigma

Suicide has taken the lives of 120,000 veterans since 2001. It's a battle too often fought in silence. Through Face the Fight, we aim to break the stigma around seeking help and bring awareness to this epidemic.

Join the conversation across social.

Instagram icon drives to USAA on Instagram Facebook icon drives to USAA on Facebook X icon drives to USAA on X (formerly Twitter) TikTok icon drives to USAA on TikTok

Join the fight

Face the Fight is a coalition of organizations working to raise awareness and support for veteran suicide prevention. By pooling our resources, we can save lives. The aspiration is to cut the veteran suicide rate in half by 2030.

Find help

If you or someone you know is struggling and needs immediate, professional help, call the Suicide and Crisis Hotline and press 1 for veteran support or visit the website to talk with a VA responder.

Always going beyond thanks

Every day, we are passionate about making an impact for veterans through volunteer work, advocacy and donations.

  • four USAA employees in volunteer t-shirts.

    Showing up for our communities

    In 2022, USAA employees volunteered over 300,000 hours and exceeded the goal of our A Million Good Things challenge with more than 1.5 million good deeds by year's end.

  • Robert Gronkowski gifts a truck to Army veteran and Purple Heart recipient, Jonny Flores, in partnership with USAA.

    Supporting military families and veterans

    A focus of our corporate responsibility is Military Family Resilience. In 2022, $47.5 million was donated by USAA, USAA Bank and The USAA Foundation, Inc. 

  • speakers at a Bunker Labs pitch contest sponsored by USAA.

    Investing in veteran businesses

    In support of innovative entrepreneurs from the military community, we partnered with Bunker Labs to host a nationwide pitch contest and awarded $280,000 in funds.

  • veteran Jeffrey Stenbom in front of a blue-toned American flag.

    Celebrating veterans

    To commemorate veterans, USAA commissioned artist and Iraq War veteran Jeffrey Stenbom to weave Freedom's Threads, an American Flag art installation made from 140 different military uniforms donated by USAA employees.