Privacy

When you visit or use our Site, we may collect personal information from or about you such as your name, email address, mailing address, and telephone number(s) (collectively, your "contact information"). Where we believe it is reasonably required for our ordinary business purposes, we may also collect payment card information, social security numbers, driver's license numbers (or comparable), and other information as described below. In certain circumstances, for example when you refer a friend to our Site or make a payment to your friend, we may ask for your friend's name, telephone number and/or email address to facilitate the service.

When you use the Site we also automatically collect information on the type of device you use and your device's operating system version. We collect this information to detect security threats, to analyze web traffic, to better understand how our customized Site interacts with you, and to simply understand how our websites are being used. We, with our vendors and other third parties (such as ad networks) may automatically collect certain information about the computer or devices you use to access our Site, even if you are not logged in. This includes the following:

Device/usage information. We may (but do not necessarily) automatically collect certain information about: (a) the computer or devices (including mobile devices) you use to access the site, such as: IP Address, unique device identifiers (such as MAC Address, IDFA, IDFV, IMEI, and Advertising IDs), browser types, browser language, operating system, Internet service provider; and (b) clickstream information related to the ways in which you interact with the Site, such as: referring and exit pages and URLs, platform type, language, the number of clicks, domain names, landing pages, pages and content viewed and the order of those views, the amount of time spent on particular pages or content and how you (for instance) scroll through, click on, or view a page, what information you enter into any forms, the date and time you used the Site, the frequency of your use of the Site, performance data, application download information, and error logs. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information. As with cookies and other similar technologies, the above information may be used to analyze and customize the Site interactions with you, and to tailor and control the advertising displayed on the Site and in our emails, as well as advertisements that may be displayed on other websites and devices. Sometimes, we work with third party vendors to capture data in real time, through “screen capture” technologies: we may use this information, for instance, to detect security threats, to analyze web traffic, or simply to better understand how our websites are being used.

Other than where noted above, the purposes for which we collect the information are:

We also use mobile analytics software to allow us to better understand the functionality of the USAA Mobile App on your device. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the USAA Mobile App.

We contract with companies to distribute e-mails on USAA's behalf, perform analytics, and to deliver online advertisements on our Site, on other websites and on other applications. These companies may use third-party cookies, or other devices such as website scripting, pixels or action tags to collect anonymous information about you when you visit our Site. We use this information to learn which online advertisements attracted you, and to help us analyze our website and the effectiveness of our marketing. In addition, USAA uses first-party cookies for similar purposes. These cookies and other devices do not contain personally identifiable information about you.

We participate in the Adobe Marketing Cloud Device Co-op to better understand how you use our Site across the various devices you use, and to deliver tailored promotions. Learn more about the Adobe Marketing Cloud Device Co-op and your opt-out options.

USAA uses social media information so we can improve our member service and provide you more personalized offers and experiences. When you share social media information with USAA by connecting your social profile to your USAA profile, you will be given a description of what may be collected.  Each social network provides different types of information. Facebook may provide your username, likes, public posts, and other basic data, while Twitter may offer your username, tweets, and basic profile. We may also use your contact information, such as your email address, to obtain your publicly available social media information from third parties.  USAA will be able to collect only the information that is made publicly available based on your Facebook and Twitter privacy settings, not your social account password or any non-public information. All social media information will be protected in accordance with our Privacy Promise. To learn more about protecting your privacy and password, go to USAA's Security Center.

Interest-based advertising, also known as online behavioral advertising, uses information collected across multiple web sites that you visit in order to help predict your preferences and show you advertisements that are more likely to be of interest to you. Third parties, including our service providers and social media companies such as Facebook, Twitter and Snapchat, use cookies and other tracking technologies to collect information about your online activities over time and across different websites, including when you visit our Site. We and the third parties use this information to provide measurement services, ad targeting and relevant marketing to you when you visit our Site or third-party websites and apps. We also use third-party Web beacons on our Site and on other sites to assist in managing and optimizing our online advertising. These third-party cookies and other devices do not contain personally identifiable information about you.

In providing interest-based advertisements, we follow the cross-industry Self-Regulatory Principles for Online Behavioral Advertising managed by the Digital Advertising Alliance. To learn more about interest-based advertising, your choices regarding collection of your online browsing activity, or to opt out of interest-based advertising visit https://www.aboutads.info/choices and https://www.networkadvertising.org/choices. If you choose to opt out of interest-based advertising, a cookie will be placed on your browser indicating your choice. Because cookies are stored by your browser, any opt out election you make is valid only for the computer/browser combination used to opt out. Please note that even if you opt out of interest-based advertising, you may still receive advertisements from us, but they will not be customized based on your online browsing activities. Clearing your browser's cookies will remove your opt out since it is stored in a cookie, and you will need to opt out again.

Our Site includes links to other websites and social media platforms such as Facebook or Twitter, whose privacy practices may differ from those of USAA. If you submit personal information to any of those sites or platforms, your information is governed by the privacy policies of those sites or platforms. We encourage you to carefully read the privacy policy of any Web site or social media platform you visit.

Keeping your account information accurate and current is very important. If your account information is incomplete, inaccurate or not current, please log into our Site and update your personal profile page. We will retain your information in accordance with our retention schedule as necessary to comply with our legal obligations, to resolve disputes, and enforce our agreements.

We may periodically make changes to this Notice. If we make any changes, we will revise the date at the bottom of this Notice. If we make any significant changes to our online information practices, we will notify you by email (sent to the e-mail address specified in your account profile) or by means of a notice on our Site prior to the change becoming effective. Your use of our Site following these changes means that you accept the revised Notice. We encourage you to periodically review this page for the latest information on our privacy practices.

Last updated March 7, 2019.